White Cloud Bath Tissue and Paper Towels asked GDP to come up with some unique and engaging social media video ideas for their “White Cloud is one choice you'll never regret” campaign.  Our approach was simple: make it quick and easily consumable while engaging enough that a consumer will actually stop in their web feed and take the time to watch.

Here’s a small sample of what we came up with….


Regret #54 - Letting your in-laws stay with you.


Regret #17 - Leaving the dog alone with the birthday cake.


Regret #83 - Letting your 6 year old dress themself.


Regret #23 - Not gettting enough sleep the night before.