Facts from the Fishbowl


But we also understand that sometimes, due to budget or timing constraints, that one just doesn’t have the ability to hire a production boutique to do it. However, we also aren’t ones to be selfish and want to help in any way we can, so here are some tips for filming your own testimonials and interviews. (And if you need someone to edit them, let us know!)

  • Always make sure that the Interviewee is brighter than the background. Do not put interviewee against a window or their faces will be too dark, rather use the light from the window to your advantage to light the interviewee, have them face the window. 
  • Find a friendly location to interview, one that speaks to Martin's branding (wood, leather) and is audio friendly
  • Position the Interviewee so they are comfortable and in a stable chair (not a rolling chair where they can fidget and move) AND position them slightly off center. Don't want to be dead on, it will look nicer this way.
  • Position the Interviewer directly next to the camera that is on a tripod. If interviewee is sitting camera left, then interviewer should be to the right of the camera and likewise. They should be diagonal to one another essentially 
  • Tell the Interviewee to always look at the Interviewer, and never directly into the camera.
  • The camera should be positioned at or just below eye level of the Interviewee.
  • The most ideal framing is from the chest up to the head (medium shot) but you can go a little wider (belly to head) if it looks better
  • Don't leave too much headroom (the space in between where the top of the head is and the top of the frame)
  • During interview, let the interviewee think as much about their answers or statements as possible. Since this is only one camera and we won't have another 2nd camera to cut to, we don't want them saying a bunch of "ahhs" and "umms" for each testimonial. And if they do, ask if they wouldn't mind starting over (or at least starting from an earlier point)
  • Make sure after the interviewer finishes each answer that the interviewee gives a breath of 2 seconds before asking next question, we don't want them talking over one another (plus the more of a chance you give the interviewee to "breathe" and absorb what they're saying with some silence, the more likely they are to give you an even better answer and one with some emotion)
  • IF they use their hands a lot and it's not too much trouble, if you can get some "cutaways" of their hands that will be really helpful from our end but if it's too much, no worries 
  • Answers shouldn't be just a stream of thought, they need to be an answer and have an ending! The way we do this is by smiling at the interviewee and nodding our head in approval to let them know they've said what we want to hear.....


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